Premium Research is part of the entrepreneurship and innovation team at TheCircularLab, Ecoembes’ R&D centre, where they have developed the goCircular Radar platform. This platform is dedicated to promoting innovative startups that help improve and optimise the circular economy sector, as well as offering advice and support for their implementation. Managed by Premium Research, it boasts a community of over 460 startups from 36 countries working on circular models across various fields.

At TheCircularLab, Premium Research is also responsible for organising the international competition Circular Packaging Challenge — a unique programme designed to address the challenges posed by the circular economy, which takes place every two years. This initiative promotes networking, business development, and the creation of pilot projects between startups and companies in the packaging sector, setting different challenges for startups in each edition in collaboration with leading industry firms.

From the design of graphic materials and the website, to the launch of the call, the screening and scouting of relevant startups, as well as the voting platform, the coordination of travel for finalist startups, and the organisation of the final event, Premium Research has been involved in every stage of the Circular Packaging Challenge since its very first edition.